Joe and Celly of Big Foot Cleaning Solutions
Big Foot Cleaning Solutions

Let's make Big Foot impossible to miss.

You two do great work. This is the plan to make sure all of Davis County can find it, trust it, and book it — and it all ends up in your hands.

Prepared for Joe & Celly · by Scott Foster, Wicko Waypoint · July 23, 2026
$2,500complete — brand, website + CRM, social. $750 starts it. Nothing else charged today.
The honest answer first

"Why do we need a website?"

Fair question — it's the biggest line on this page, so it deserves a straight answer.

Because the website is where a stranger decides you're real. When someone needs their windows cleaned, a neighbor mentions your name or Google shows a listing — and the very next thing they do is look you up. Right now that search finds almost nothing, and to a homeowner about to let a crew onto their property, nothing reads as a risk. So they call the company they can check out.

The website is the one place you control completely. Your faces (that photo up top? that's the energy), your best work, your reviews, your prices, your guarantee. It turns "some guys Grace mentioned" into "these are clearly pros — and the tall one seems fun."

And every other dollar depends on it

Google ranks businesses with real websites higher. Ads need a page to land on. Social posts need somewhere to send people. Reviews need a home where they get seen. Take the website out and everything else works worse — that's why it's the cornerstone, and why it's the biggest piece.

How it all works together

Five gears, one machine

The website builds trust

Your photos, your story, your prices, a 30-second quote form. The place people go to feel good about hiring you.

Google brings the strangers

Your Business Profile — claimed, loaded with photos, connected to the site. When Davis County searches "window cleaning near me," you exist.

Reviews compound

Happy customers get a friendly text asking for a Google review after every job. The stars pile up — the one asset competitors can't buy.

Social keeps you visible

Instagram + Facebook, set up right, with a tool so posting takes minutes. Where the Bigfoot personality gets to play.

The CRM remembers everything

Every lead, customer and job tracked behind the scenes — so nothing slips and every season starts from a list you own.

Not a one-pager

What the website actually is

This isn't a business card on the internet. It's a full site built to win searches across your whole territory:

5
service pages
windows · gutters · post-construction · lights · home
6
city landing pages
Kaysville · Layton · Farmington · Bountiful · Syracuse · Centerville
24
SEO blog posts
preloaded & targeted, ready on day one
edits by you
from your phone, live in seconds

Why the city pages matter: nobody searches "window cleaning Utah." They search "window cleaning Layton." A dedicated page for each city you serve is how a local company outranks the big statewide brands on their own streets — it's the quiet SEO play that pays for years.

Why the preloaded posts matter: Google trusts sites that have real answers on them. I'll load about two dozen targeted posts before launch — "how much does window cleaning cost in Davis County," "when should gutters be cleaned in Utah," "when to book Christmas light installation" — so the site starts life looking established, not empty. And I'll show you exactly how to add your own from your phone: snap a photo on a job, write three sentences, tap publish. Takes minutes, compounds forever.

The engine behind it

The CRM — your business's memory

CRM is a fancy word for a simple thing: a system that remembers every customer and every lead so nothing slips. Right now that system is Joe's text messages and memory. That works until it doesn't — a quote you forgot to follow up, a customer whose gutters were due again in October, a name you can't place. Tap each one to see what it does for you:

Every lead, captured instantly
Someone fills out the quote form → your phone buzzes with their name, city and what they need, the same second. They get a friendly automatic text back so they know you're real. No lead ever sits unseen — and the fastest response usually wins the job.
A card for every customer
Address, phone, what you've done for them, what you charged, notes ("gate code 4412 · dog is friendly · uses the lights takedown"). Next spring when they call back, you look like you remember everything — because the system does.
Jobs move through a simple pipeline
New request → quoted → scheduled → done. One glance at your phone shows what's waiting on you and what's waiting on them. Quotes that haven't been answered in a few days get flagged so you can nudge — that alone recovers jobs most companies just lose.
Reviews happen automatically
Mark a job done and the customer gets a friendly text asking for a Google review. You do nothing. The stars pile up month after month — and reviews are the single biggest reason local customers pick one company over another.
Your customer list becomes a launch button
Come September, one message to everyone in the system: "Bigfoot's hanging Christmas lights again — want on the schedule?" That's the lights season booked from a list you own, before your competitors have even started advertising. Same trick for spring windows and fall gutters.
Built for you two, not for a corporation
No 40-field forms, no "sales funnels," no subscription software with features you'll never touch. It's tailored to how Big Foot actually runs — simple enough to live on your phones, useful enough that you'll wonder how you tracked anything before.
The part most guys won't give you

You edit your own site. From your phone.

Most web guys build you a site, then charge you every time you want to change a word. That's the game — and it's why small business websites say "Christmas lights coming soon" in March.

Yours won't work that way. Open your site on your phone, tap the thing you want to change — a price, a photo, your hours, a headline — type, save. Live before the phone's back in your pocket. No app to learn, no developer to wait on, no invoice.

Handing over the keys is the whole point

Raise prices in spring. Swap in last week's best job photo. Put the lights banner up in September and pull it down in January — yourselves, in seconds, included in your monthly. Ten-minute lesson, and Celly will be faster at it than me by day two.

The three pieces

What you're getting

1Branding$500
  • Your Bigfoot, evolved — the friendly version you've seen, finalized with your input
  • Flyers, door hangers and business card designs, print-ready
  • Everything as editable Canva files you own — change a price, swap a photo, print more, no designer needed, forever
  • A sit-down where I show you how to use and change all of it
Starts immediately, tweaked as many rounds as you like while the site is built alongside. Due at the lock-in — when you approve it live on your finished site.
2Website + CRM$1,500
  • 11+ pages: home, four service pages, six city landing pages — built on your approved brand
  • ~24 targeted SEO posts preloaded, plus training on adding your own
  • Quote forms that text you instantly + automatic replies to the customer
  • The CRM: leads, customer cards, job pipeline, automatic review requests
  • Google Business Profile claimed, optimized, connected
  • Your domain, professional email, phone-editable everything
Your $750 deposit starts it; the remaining $750 is due at the lock-in, when the brand is locked and the finished site is in your hands. Agencies quote $4,000–$8,000 for this scope.
3Social Media$500
  • Instagram + Facebook set up properly — branded, connected, business-ready
  • A posting tool set up and proven: jobsite photo → finished post in under a minute
  • A month of ready post ideas ("Bigfoot sightings" included) so the pages never sit empty
  • Training until you're comfortably running it yourselves
Comes LAST, on purpose — social points people at the website, so the website has to exist first. Due when the accounts and tool are live in your hands.
Fair, in writing

The order of things — and why

You should never pay for something you haven't seen working. So everything gets built in parallel, tweaked as much as you want — and you only sign off once, on the real thing:

🚀
Today — the deposit

$750 and work starts immediately — brand and website together, no waiting on anything.

$750 · the only charge today
Phase 1 — the brand, evolving

The friendly Bigfoot, your colors, flyers, door hangers, cards. We tweak it as many rounds as you want — while the site gets built alongside it. Nothing sits waiting.

tweaks unlimited · nothing due yet
🌐
Phase 2 — Website + CRM

Built on the working brand as it evolves: 11+ pages, preloaded posts, forms, the CRM, Google profile. You watch it come together the whole way.

nothing due until the lock-in
🔒 The lock-in

You approve the real thing — not a PDF. When the finished site is in front of you, you two sign off on the brand while you're looking at it live: your logo on your pages, your colors on your buttons, your faces on your homepage. Want one more tweak first? We tweak. When you love it, we lock the brand, finalize the site, and everything is handed over — files, logins, keys.

At the lock-in — handover

Brand locked, site live, Canva files delivered, training done. This is the moment you pay for what's in your hands.

$500 brand + $750 site · due here
📱
Phase 3 — Social, last

Accounts built on the locked brand, posting tool proven, first month of content loaded, training done.

$500 · due when it's in your hands
September — lights presale

One message to your customer list and the Christmas season starts booking before anyone else advertises. This is why the timeline matters.

included in the plan
After launch

Pick your monthly. Keep it small.

The build is one-time. The monthly just keeps the machine running — built to stay light. Tap to compare, switch or cancel anytime:

Do-It-Yourselves$25/mo
  • Hosting, security, backups — always up
  • The CRM running — leads, customers, jobs
  • Review engine on every completed job
  • Email forwarding — joe@yourdomain → your inbox
  • Phone editing included — change anything, anytime
The plan this whole proposal was designed around
Scott On Call$75/mo
  • Everything in Do-It-Yourselves
  • I make the edits — text me, done same day
  • Seasonal swaps handled without you thinking about it
  • Ongoing tweaks and small improvements as we spot them
For when you'd rather be on a roof than in a website
Real email inboxes optional

A true joe@bigfootcleaning.com you log into (Fastmail) — beyond the free forwarding. $10 per inbox.

0
Your monthly: $25 Do-It-Yourselves

Less than one window job every four months runs the whole machine. Cancel anytime — you keep the site, the domain, the customers, everything.

See it, don't imagine it

Play with the concepts

Working previews built for you — open on your phone, tap the theme buttons, try your brand on:

START TODAY
$750

Secure card payment through Stripe. The only charge today — everything
else is billed as each phase lands in your hands, exactly as above.

Pay the $750 deposit & start →

Rather pay by check or Venmo? Totally fine — just text Scott (the agreement box above still applies).

The fine print, in plain English

How I work

💬 Text Scott Pay $750 deposit